Belk College to offer executive program in customer analytics

UNC Charlotte is expanding its “Big Data” initiative into executive education with a two-day seminar in October focused on customer analytics and data science, organized by the Belk College of Business and the College of Computing and Informatics.

“Know Your Customers,” which takes place Oct. 17 and 18 at UNC Charlotte’s Center City campus, is geared towards business executives interested in using data to transform client relationships. Participants will develop an understanding of the technology, personnel, leadership, and organizational structure needed to develop an analytics culture, with a focus on practical issues and implementation.

Ashok Srivastava, chief data scientist for Verizon, Inc., and Anindya Ghose, co-director of the Center for Business Analytics at NYU’s Stern School of Business, will keynote the program. Panelists and presenters will include UNC Charlotte faculty members, along with industry experts from PricewaterhouseCoopers, Belk, Inc., Bank of America and Huron Legal.

The program fee is $2,000 per person, which includes tuition, materials and resources as well as meals, breaks and an evening reception. Registration and additional information is available at http://dsba.uncc.edu/KnowYourCustomers.

Executive education and professional development are key components of the university’s Data Science and Business Analytics (DSBA) Initiative, which also includes graduate and undergraduate academic programs and an industry/university research consortium.

 

Date Published: 
Friday, September 13, 2013